ICE BOX
SPEARHEADED the branding identity and marketing strategy for the company and granted full creative control of the brand by the owner and founder.
EXPANDED brand recognition, partnerships and grew general exposure within the Rolando, College Area and San Diego State University communities.
Ice Box is a minority and family-owned local business created in February 2016. As the first and only self-serve boba shop in San Diego with locations in National City and the College Area Business District, Ice Box has quickly gained momentum within the community as a go-to spot for families and teens looking for both a sweet dessert and a quick and filling asian-inspired modern fusion meal.
EXECUTED creative and interactive digital menus and saved budget costs up to 90% by utilizing cost-effective resources.
EFFECTIVELY attracted new audiences on social media through innovative content while maintaining overall brand standards.
#39BEE7 / College Avenue Location
#0E58D2 / National City Location
#EEA020 / Secondary Color
